soup rebranding

i partnered up with ryan to create this massive project. we had 2.5 weeks to come up with a logo + everything. and by everything i mean posters, invitations, web, motion, photography shoot, and advertising campaign [magazines, posters, billboards, and building signage]. get ready...

initial proposal here

initial visual development:



logo:

style guide

stationary, menu, and packaging:





tshirts:


photography shoot photos by hadar pitchon:



advertising campaign:










website:




motion reel:


full presentation here

all in all, it was a huge success. through many sleepless nights we got everything finished on top of other projects for other classes. i don't think i've ever been this excited for a project. we promptly celebrated at chipotle after our presentation.