10.23.2007

soup rebranding

i partnered up with ryan to create this massive project. we had 2.5 weeks to come up with a logo + everything. and by everything i mean posters, invitations, web, motion, photography shoot, and advertising campaign [magazines, posters, billboards, and building signage]. get ready...

initial proposal here

initial visual development:



logo:

style guide

stationary, menu, and packaging:





tshirts:


photography shoot photos by hadar pitchon:



advertising campaign:










website:




motion reel:


full presentation here

all in all, it was a huge success. through many sleepless nights we got everything finished on top of other projects for other classes. i don't think i've ever been this excited for a project. we promptly celebrated at chipotle after our presentation.

4 comments:

Trish Tatman said...

Thats amazing, Kiem! You guys went all out. I especially like the ads on the buildings, very nice.

Laura Temple said...

This is great!

Dustin d'Arnault said...

hey man this is some pretty cool design work man. keep it going.

eww britt h said...

very nice buddy!