soup rebranding

i partnered up with ryan to create this massive project. we had 2.5 weeks to come up with a logo + everything. and by everything i mean posters, invitations, web, motion, photography shoot, and advertising campaign [magazines, posters, billboards, and building signage]. get ready...

initial proposal here

initial visual development:



logo:

style guide

stationary, menu, and packaging:





tshirts:


photography shoot photos by hadar pitchon:



advertising campaign:










website:




motion reel:


full presentation here

all in all, it was a huge success. through many sleepless nights we got everything finished on top of other projects for other classes. i don't think i've ever been this excited for a project. we promptly celebrated at chipotle after our presentation.

samsung/vault 49 versus vu

the objective was to decode an advertisement then recreate new ones based on different ideas. the samsung ad was created initially by vault49. i didn't do too hot on this project.


original ad by vault49


cover


ad 1

wikipedia

mister bleitz had us redesign wikipedia (!!). it was a project in user interactivity and organization of large amounts of information. *swoosh* right over your head.

wikipedia as interpreted by vu

How an iPod works

i decided for jeff bleitz's how project that i would do something complicated since i was technically proficient at flash. i collaborated with joel earley for this project. i didn't cheat... i outsourced.

how an iPod works

spring\reel_07

the culmination of my work from motion. even though i hated the class and was pretty apathetic towards the project, i'd say my reel turned out actually decent.

reel

the song - Kinky Sister Twisted

rockport

this pitch didn't make it past the preliminary stages. i surmise that it was b/c i did it for the sake of design and not concept. oh well.


poster


left panel


right panel

again

i guess it's time for my return. this is a lil' tshirt i did for the rocky horror showing at rcad.

final


second iteration

*update (!!) - the final didn't make the tshirt cut so it's being made into a 24"x36" poster. don't steal it b/c i want it...

Preggers

the first real assignment from jeff's new media class. the object was to take a package and create a website out of it using the text from all 6 sides of the package.

pregnancy test

the word

initial project for eddy's motion graphics class. the assignment was to illustrate the definition of the word using only the letters of that word sans color.

enjoy.

shuffled

to go.

final package design for polly's 3d class.

the 'm' doesn't stand for anything. it doesn't contain any food in particular, it just acts as a 'to go' package [something that was lost in translation].









[ models: ryan hammond, alexandria evans ]